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Plan Your Route…

When learning to drive, one of the rules we are taught is  "plan your route" or some variation of the same idea. The reason for this sage advice is to ensure that the driver arrives safely at their destination  by efficiently utilising resources, planning and preparation, thinking of potential challenges, all leading to finding the best case scenario. Very often, mistakes, unpleasant outcomes, and mediocre service is the result of a lack of planning.  The thought occurred to me as I considered why a simple request turned out so horribly wrong. As a customer, we should also plan our route to create the best possibility for a successful result.  Recently, I sought the services of a seamstress to fulfill what seemed to me like a...

Event Management 101- Nuts and Bolts

Event Management is something that most people think of as a simple task. Pull a few things together, prepare a little budget, get a few people to help and there you have an event. This could not be further from the truth. Managing an event of any type requires a few skills and a certain creative talent that not everyone possesses. Let us look at some main elements of event management that you should bear in mind to have what can be considered a successful event. Before we get into the skeleton casings of the actual management of an event though, it is important that we clarify what exactly can be considered an event and how to go about your initial planning. Your mother’s 80th...

Copywriting – Who needs it?

You do, that's who. I can hear you asking, "but what is it really? and why do I need a copywriter?" Well my friend, the written word is one of the main ways through which an individual or company brings across a message. How you communicate that message is as important as the message itself! The purpose of any message really is to get your reader interested in what you are saying to the point that they will be moved to action. Using the right words in the right way creates the impetus that translates to action. Well written copy is crucial for any business. Words are all around you, they are on websites, in magazines, and even what you hear on the radio or...

Professionalism; Says Who?

The word "Professional" is one that is used quite often. Do you know what it really means? Do you exhibit professionalism in the execution of your work? Do the people who work with or for you know what professionalism is and how it is measured? There are various definitions of the term. pro·fes·sion·al·ism - according to Merriam-Webster online is defined below: : the conduct, aims, or qualities that characterize or mark a profession or a professional person : the following of a profession (as athletics) for gain or livelihood For some it relates to dress and advanced education. Undoubtedly, these are both parts of the equation however they are not the only yardsticks by which professionalism is measured. Professionalism encompasses a variety of concepts but...